An intimate look at the artistry behind the construction of an iconic landmark.

Salesforce, Boston Properties, and Hines
Production Company: White Rabbit / Genuine

Director / Cinematographer / Post: Marty Martin
Producer: Ryon Lane
Aerial Helicopter: Bay Aerial
Time-Lapse Footage: Salesforce
Key Grip (Time-Lapse): Baron Coenen
Audio Recordists: Claudia Katayanagi & Neil Riha

Voice Overs in order (Pelli Clarke Pelli): Fred W. Clarke, Architect (Senior Principal) & Cesar Pelli, Architect (Senior Principal)
Music Provided by: Marmoset Music
Song: “In the Trees” by Hey Money

Jean-Michel Blais & CFCF + Airiel + Edwin Raphael + John Lemke.

What do we live for, if it is not to make life less difficult for each other?

G.E.

Jared Fowler, Brisbane, Australia.

This is the secret of propaganda: To totally saturate the person, whom the propaganda wants to lay hold of, with the ideas of the propaganda, without him even noticing that he is being saturated.

P.W.

Christian Löffler + Will Samson + CRIM3S + Gareth Dickson.

A self-fulfilling prophecy is an assumption or prediction that, purely as a result of having been made, cause the expected or predicted event to occur and thus confirms its own ‘accuracy.’

P.W.

Shot on RED Dragon 6k on the highlands above Rome, Italy.
Cinematography, Edit, and Grading by Ivan Maria Friedman.
Music: Ligeti Requiem, Introitus.
Parco Regionale Monti Simbruini, Italy.

Poetry may make us from time to time a little more aware of the deeper, unnamed feelings which form the substratum of our being, to which we rarely penetrate; for our lives are mostly a constant evasion of ourselves.

T.S.E.