Illustrator based in Bangkok Eakkarlak Stu_P.
According to Jenkins (2006), the convergence of culture and the divergence of platforms create new opportunities for media corporations because content that succeeds on one platform can be repackaged across others.
Media organizations can maximize their advertising revenue through expanding their potential audiences by moving content across delivery platforms. In 2006, global spending on advertising topped $466 billion (Future Exploration Network, 2007).
However, while spending on advertising continues to increase, media continues to fragment.
In other words, advertising revenue is raised across an increasing number of platforms and channels. For example, in 1995 there were 225 shows in British television that reached audiences of over 15 million, by 2005 there were none.
A.H.A, M.C.4 hearts
Geert Goiris photographer working in Belgium.
In the traditional theory of political communication political influence through the media is largely determined by the interaction between the political elites (in their plurality) and professional journalists.
Media act as gatekeepers of the information flows that shape public opinion. Elihu Katz (1997) emphasized the transformation of the media environment through the fragmentation of the audience, and the increasing control that new communication technologies give to the consumers of the media. The growing role of on-line, multimodal social networking accelerates this transformation.
According to Williams and Delli Carpini (2004), the new media environment disrupts the traditional “single axis system” of political influence and creates a fluid “multiaxity” of power in three ways:
(1) The expansion of politically relevant media and the blurring of news and entertainment has led to a struggle within the media itself for the role of authoritative gatekeeper of scandals.
(2) The expansion of media outlets and the move to a 24-hour news cycle have created new opportunities for non-mainstream political actors to influence the setting and framing of the political agenda (as in the case of Matt Drudge bypassing the mainstream media via his Drudge Report on-line, to start the Monica Lewinsky scandal that CBS and other media suppressed for about two weeks). Twenty-four hour cable news outlets now not only gather news as fast as possible but also broadcast it rapidly as well, effectively eliminating the role of editors in the news production process.
And (3) this changed media environment has created new opportunities and pitfalls for the public to enter and interpret the political world. According to Williams and Delli Carpini, the rise of cell phones, videogames, ipods, and other new technologies has broken down the binary between media and the rest of everyday life on which most of political communication used to rest.
Index and credits:
1. A Libyan honor guard stands at attention during the arrival of U.N. Special Envoy to Libya Bernardino Leon in Tripoli.
2. Deer rut in the early morning frost in Richmond Park in London, England. (Rob Stothard/Getty Images)
3. A generator in a powerhouse during the inauguration of the Stung Russey Chrum Krom hydro-electric dams in Koh Kong province. (AFP / Getty Images)
4. Trial jump at the third stage of the four hills ski jumping tournament in Innsbruck, Austria. (Matthias Schrader /AP Photo)
5. Penguins swim in their pool during the annual stock take at London Zoo, Monday. (Kirsty Wigglesworth /AP Photo)
Tom Adams is for sure one of my best finds in 2014. Long list of time breaking tunes and unexpected treasured remixes.
Tom Adams is a UK based multi instrumentalist composer. His self released new EP ‘In The Constant Noise’ is out now. Tom also recently composed the OST for the Universal Pictures feature film ‘The Knife That Killed Me’.2 hearts